In this post, we’ll go over the setup instructions and hands-on applications to make the most of the Excel Fuzzy Lookup for SEO. The tool, which allows fuzzy matching of pretty much any set of data, represents a flexible solution for cutting down manual redirects for 404 not-found pages and website migrations. Thanks to the contribution of Liam White, an SEO colleague of mine always keen on improving efficiency through automation, I started testing and experimenting with the clever Fuzzy Lookup add-in for Excel. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such as redirect mapping. In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing.
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